martech
UK Retailers Bet Big on AI-Personalised Marketing Ahead of Christmas Trading
From Tesco Clubcard to John Lewis's £800m AI push, UK retailers are betting on personalisation ahead of the trading period that decides their year.
Contributor and Tech Writer, British Business Review
Mark is a contributor and tech writer at British Business Review, covering UK startups, AI adoption, and the technology companies building Britain's next generation of scaleups. He reports on funding rounds, product launches, and the founders and engineers driving the UK tech sector forward.
He writes most often about what is already running in production — factory-floor AI, retail personalisation systems, licensed fintech — and how those deployments compare with the sector's public narrative.
Mark contributes to British Business Review as an independent journalist and is not a member of staff.
martech
From Tesco Clubcard to John Lewis's £800m AI push, UK retailers are betting on personalisation ahead of the trading period that decides their year.
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