Eleanor Whitmore

Senior Economics Contributor, British Business Review

Eleanor Whitmore is a senior economics contributor at British Business Review, writing on UK economic policy, taxation, productivity, and the changing environment for British businesses.

Her coverage focuses on the relationship between Westminster policy, financial markets, and the decisions facing executives, entrepreneurs, and investors across the country.

Eleanor's policy coverage is organised around second-order effects. A tax change, spending decision or productivity measure matters to the Review when it changes investment incentives, labour costs, household demand or the fiscal backdrop facing companies. She therefore separates the political argument around a measure from the economic mechanism through which it reaches businesses.

Her pieces also pay close attention to definitions and baselines, especially when productivity, public spending or tax burdens are compared across periods. She works from official releases and policy documents and makes clear when a figure is an estimate, a forecast or a recorded outcome, because those distinctions often determine whether a headline claim survives scrutiny.